Mission, vision, & values

Our mission, vision, and values are framed around the notion that when aligned to a coherent strategy, we can help people live happier, healthier lives. At Metagenics, we have both the humility and audacity to believe that united by purpose, we are capable of impacting so many more people, and we make the conscious choice to simply be better today than we were yesterday in pursuit of the best version of ourselves. People around the world, including many in our lives, rely day in and day out on the products we are uniquely situated to deliver to them, to ensure they too have the opportunity to live a happier, healthier life. That is Product Leadership, and that is why I am inspired to be a part of this amazing journey surrounded by amazing people.

Matt Martinez
General Manager of North America

Mission, vision, values

Our mission

At Metagenics we are dedicated to providing effective nutritional products and solutions for healthcare professionals to help people live happier, healthier lives.

Our vision

United by purpose we will:

  • Integrate nutrition into everyday healthcare
  • Be the preferred partner of the healthcare professional
  • Rise to challenges with a sense of fun and excitement
Our values

Our 5 values reflect the philosophical principles that serve as our guiding force in unifying us as one global community. They convey the soul of our culture, guiding our interactions and behaviors in who we wish to be with one another and with the world.


We do the right thing because it’s the right thing to do. We are transparent and take responsibility for doing what we say.


We have the courage to stay true to ourselves. We are self-aware, sincere, and consistent in how we behave.


We build trusting and enduring relationships, value teamwork, and leave positive impacts. We actively listen and allow others to express themselves openly.

Diversity & inclusion

We embrace diversity. By ensuring equity and engagement, everyone experiences belonging, opportunity, and advancement.

Health & happiness

We strive to be our best selves. We are passionate about wellbeing and work-life balance and enjoy celebrating our success.